FORM 3A - Director's/Chief Executive's Notice - Interests in Shares of Listed Corporation
Form Serial No: DA20140113000073
1. Name of listed corporation: Branding China Group Ltd. 
2. Stock code: 08219
3. Class of shares: Ordinary Shares 
4. Number of issued shares in class: 246,810,194
5. Name of director (English) as printed on HKID/Passport:
(Surname) Fan
(Other names) Youyuan
8. Name of director (Chinese): 范幼元 
9. Chinese Character Code: 540016350337
12. Date of relevant event: 07/01/2014
13. Date when director became aware of the relevant event/ interest in the shares (if later):
14. Details of relevant event:
  Relevant event code describing circumstances Code describing capacity in which shares were/are held Number of shares bought/sold or involved Currency of transaction On Exchange Off Exchange
Before relevant event After relevant event Highest price per share Average price per share Average consideration per share Consideration code
Long position  122  205    4,800,000  HKD      3.300  301 
15. Total shares in listed corporation immediately before the relevant event:
 Total number of sharesPercentage figure (%)
Long Position19,500,0007.90
16. Total shares in listed corporation immediately after the relevant event:
 Total number of sharesPercentage figure (%)
Long Position14,700,0005.96
17. Capacity in which interests disclosed in Box 16 are held (required for Initial Notification only):
Code describing capacityNumber of shares
Long position14,700,000
18. Further information in respect of derivative interests in listed corporation:
Code describing derivatives Exercise period Consideration - if derivatives granted by listed corporation Number of shares
  BeginsEndsPrice for grantExercise pricePrice on assignment 
19. Further information in relation to interests of children under 18 and/or spouse:
Name of child/spouseNumber of shares
20. Further information in relation to interests of corporations controlled by Director:
Name of controlled corporationAddress and place of incorporationName of controlling shareholder% controlDirect interestNumber of shares
Taocent International Holdings Limited2/F Hing Hip Commercial Centre, 272-284 Des Voeux Road Central, Hong Kong (Hong Kong)Fan Youyuan100.00N
Long position14,700,000
Whales Capital Holdings LimitedOMC Chambers, Wickhams Cay 1, Road Town, Tortola, British Virgin Islands (British Virgin Islands)Taocent International Holdings Limited100.00Y
Long position14,700,000
21. Further information in relation to interests held by Director jointly with another person:
Name of joint shareholderAddressNumber of shares
22. Further information from a director who is a trustee, or beneficiary of a trust, or a person who has set up a Discretionary Trust:
Names of TrustAddressStatus codeNumber of shares
23. Further information from a party to an agreement under Section 317:
Names of other partiesAddressNumber of shares
Total number of shares in which substantial shareholder is interested under section 317 and 318:
24. Date of filing this Form 3A: 10/01/2014
26. Number of attachments: 0