FORM 3A - Director/Chief Executive Notice - Interests in Shares of Listed Corporation
Form Serial Number: DA20180129E00395
1. Date of relevant event: 24/01/2018
2. Date when director became aware of the relevant event/ interest in the shares (if later):
3. Stock code: 00863
4. Name of listed corporation: 品牌中国集团有限公司 
5. Class of shares: Ordinary Shares 
6. Number of issued shares in class: 251,771,079
7. Name of director (English) as printed on HKID Card/Passport:
(Surname) Fan
(Other names) Youyuan
10. Name of director (Chinese): 范幼元 
11. Chinese Character Code as printed on HKID Card:
24. Details of relevant event:
  Brief description of relevant event Capacity in which shares were/are held Number of shares bought/sold or involved Currency of transaction On Exchange Off Exchange
Before relevant event After relevant event Highest price (per share) Average price (per share) Average consideration (per share) Consideration code
Long position 
1201The number of shares in which you are interested has reduced because:
you completed a sale of the shares
2201Interest of corporation controlled by you
14,700,000  HKD      3.1775 
Short position 
25. Total shares in listed corporation immediately before the relevant event:
 Total number of sharesPercentage figure (%)
Long position14,700,0005.84
26. Total shares in listed corporation immediately after the relevant event:
 Total number of sharesPercentage figure (%)
Long position00.00
27. Capacity in which interests disclosed in Box 26 are held:
Code describing capacityNumber of shares
28. Further information in derivative interests in listed corporation :
Derivatives code Exercise period (dd/mm/yyyy) Consideration - if derivatives granted by listed corporation Number of shares
  BeginsEndsCurrencyPrice for grantCurrencyExercise priceCurrencyPrice on assignment 
29. Further information in relation to interests of children under 18 and/or spouse:
Child/SpouseName of child/spouseNumber of shares
30. Further information in relation to interests of corporations controlled by Director:
Name of controlled corporationAddress and place of incorporationName of controlling person% controlDirect interest (Y/N)Number of shares
Taocent International Holding LimitedRoom D, 10/F., Tower A, Billion Centre, 1 Wang Kwong Road, Kowloon Bay, Kowloon, Hong KongFan Youyuan100.00N
Long position0
Short position0
Whales Capital Holdings LimitedOMC Chambers, Wickhams Cay 1, Road Town, Tortola, British Virgin IslandsTaocent International Holding Limited100.00Y
Long position0
Short position0
31. Further information in relation to interests held by Director jointly with another person:
Name of joint shareholderAddressNumber of shares
32. Further information from a director who is a trustee, or beneficiary of a trust, or a person who has set up a Discretionary Trust:
Names of TrustAddressStatus codeNumber of shares
33. Further information from a party to an agreement under Section 317 (Please see Notes for further information required):
Names of other partiesAddressNumber of shares
Total number of shares in which a director is interested under sections 317 and 318
34. Supplementary information: Nil
35. Log/Serial Number of the previous form:
36. Number of concert party document(s) under section 317 attached/uploaded: 0
Date of filing this Form 3A: 29/01/2018